CALL TRACKING & CONVERSATION INTELLIGENCE
Finally know which marketing drives calls that actually convert.
Nimbata helps marketing agencies and in-house teams connect every inbound call to the campaign behind it,
so you can optimize spend, qualify leads, and grow with confidence.
Nimbata helps 7,000+ agencies and marketing teams prove the ROI of every phone call:
//THE PROBLEM
Your best leads are hiding in a black box.
If you run paid ads for a call-driven business, here’s what your data probably isn’t telling you:
Your best leads are arriving by phone – and you can’t see them.
You’re optimizing on form fills and ignoring the revenue buried in call-only conversions.
You’re making budget decisions on gut feel.
Without knowing which campaign drove which call, every spend shift is a guess and every QBR is a defense, not a celebration.
Lead quality is a convenient excuse.
Sales says the leads are bad. Marketing says sales isn’t working them. Nobody has the recordings to prove either side.
//NIMBATA PLATFORM
Every call tracked. Every lead qualified. Every dollar accounted for.
Nimbata opens the black box. One platform to connect phone calls to campaigns, qualify leads automatically,
and prove the ROI of every channel — without the manual work.
Know exactly what’s driving your phone leads
Not just channels, see the exact campaigns, keywords, and pages driving real leads.
Instantly know what happened on every call
Capture intent, outcomes, and lead quality automatically without listening to recordings.
Act on every single lead with confidence
Automatically route, prioritize, and follow up on every lead based on real call outcomes.
What changes when your calls stop being a black box
Learn what works before you burn your entire budget
When you know which channels are driving real revenue, you stop second-guessing every budget move. Shift spend with confidence, justify increases to clients or leadership, and grow faster.
“We achieved 5x increase in leads over 5 months for a client & gained the ability to prove marketing ROI.”
– Marketing Agency Owner, Social Active
Revenue Distribution
by channel
Organic50%Paid45%Direct5%
Save time by letting the busywork run itself
Automatically capture outcomes, qualify leads, assign value, and draft follow-up emails, so your team can focus on the efforts that bring in high value calls.
One of our favorite features is the AI-powered notes. It’s a huge time-saver, giving us quick insights we can actually use.
– Mark L., Digital Marketing Specialist
Finally see how your funnel actually performs
Not all calls are equal. Nimbata sorts them for you, automatically placing each call into the right funnel stage based on what actually happened. You always know exactly where your leads stand, without anyone doing it manually.
[Nimbata] has given us detailed insights into our campaigns. We’re now able to attribute leads with precision and optimize our marketing efforts like never before.
– Consultant. Read review here
Call volumes
by lead type
Calls1,842Quality Calls1,142 (62%)Appointment Booked626 (34%)Sales Confirmed332 (18%)
Fits right into your stack
Nimbata integrates with the tools you already use
making every call insight actionable across your marketing, sales, and ops.
ONE PLATFORM – ENDLESS INSIGHTS
Your go-to platform for turning leads into insights
Capture every detail with custom fields, slice data with endless views,
and always know what drives results (and revenue).
Marketing
Sales
For Agencies
Stop reporting click-through rates to clients who care about revenue.
Nimbata connects every call to the campaign that drove it, so you can walk into every client meeting with undeniable proof of impact.
For In-House Teams
Whether you’re in real estate, healthcare, or automotive, Nimbata tells you exactly which marketing efforts are bringing in high-value customers, so you can scale what works and cut what doesn’t.
Within your first days you will ask why you didn’t switch years ago
Day 1Day 4Day 14
Get Started
Connect your website and ad platforms
Set up call & form tracking
Go live and start collecting data
Start qualifying your leads
Define what counts as a qualified call
See which campaigns bring real leads
Get your first insights into lead quality
Start optimizing performance
Send qualified calls to Google Ads
Improve performance with better data
Invest budget where it actually drives revenue
//REAL TEAMS, REAL RESULTS
It’s like having a marketing analyst work on every campaign.
Teams switching to Nimbata find out in week one what took them months to guess before.
AD SPEND SAVED
25%
“With Nimbata, we can see which campaigns bring in leads and reinvest away from the ones that don’t.”
Aaron Crewe Founder & Managing Director of Novi.Digital
PIPELINE GROWTH
4.5x
“Before Nimbata, everything was manual CPC — every day was a new battle. Now, the algorithm knows exactly which jobs bring more money.”
Stefan Mitrovic VP of Marketing for Service24
VOLUME INCREASE
10→200+
“When clients question lead quality, I just play the call recording. No more debate.”
Vasileios Spanoudakis
Founder of Skyleads