## Does generating more phone calls feel like a never ending task?

If you want more phone leads to reach out, make sure to follow these tips.

## Every business that does business over the phone wants people to call, but just having a call tracking software in place might not be the solution.

A call tracking tool comes to help you replicate your success and identify areas of improvement, but generating phone leads is a whole different story, in which the main character is you...

## 🚀 Landing Page

### Your LP shouldn't give a “Hey, everyone!” vibe; instead, it has to speak directly to your audience. A well-structured and optimized LP should:

### ✅ Establish a sense of legitimacy, trust and credibility

### ✅ Assure potential customers that they are in the right place

### ✅ Drive your visitors to the desired action, without making them wonder "what's next"

### ✅ Make your visitors say “Wow, this business really gets me!”

## 🚀 CTAs

### When it comes to CTAs, the principle here is simple: tell your visitors what they should do next without really telling them. Your CTAs should:

### ✅ Reassure your visitors that completing a desired action (e.g., submitting a form, calling, or making a purchase) is effortless.

### ✅ Complement your section's copy

### ✅ Be aligned with your visitor's behavior. E.g., if your leads prefer to call you, make it convenient for them to access your click-to-call CTA.

## 🚀 Call-Only Ads

### Call-only ads are perfect for service-led businesses that offer emergency services. Your call-only ad should:

### ✅ First of all, be scheduled. There is no point in having an ad running if you are not there to pick up the phone.

### ✅ Have persuasive copy that builds trust (e.g., with testimonials) and makes leads comfortable and confident to call.

### ✅ Use location targeting, local tracking numbers, and call-centric & emergency keywords to avoid irrelevant leads.

## 🚀 GMB Optimization

### GMB can put you in the "local hero" position and help you leverage to the maximum your local-based strategy. Three things that can help you rank higher:

### ✅ Reviews - ask your customers to leave an honest review and make sure to answer.

### ✅ Information Accuracy: ensure your phone number is accurate, your business hours are up-to-date, and you've selected the most relevant categories.

### ✅ High-quality images and logo.

## 🚀 Call Tracking

### Here is where Call Tracking comes in to shine a light on your call performance and help you identify what resonates better for your audience.

### ✅ Call Attribution - whether it's a specific ad campaign, call extension, or keyword, let the numbers show you where your qualified leads are and in which actions you should invest further.

### ✅ LP Optimization - Create LP variations and test which copy resonates better for your audience and brings more leads to your business.

### ✅ CTA Placements - Play and test out your CTA placements, see what works best to avoid CTA stuffing.

### Customize your dashboard to showcase the call reports that hold value for you, and filter out any distracting information.